“You get paid to Tweet all day?” they ask, sounding annoyed.
Social media is such an enjoyable part of our every day lives – so it’s understandable that people don’t see the value in hiring someone who claims to be skilled in social media strategy. To be honest, I thought the same thing when I first started learning about PR. After all, I have friends with 1000+ followers and 10,000+ Tweets but they’re not working – it’s all just fun.
It took a month at my internship to realize that Tweeting and other social media posting becomes a job when you’re monitoring 25 client feeds with the goal of multiple posts per day each.
There’s a process involved in creating content for social media. First, you look at the client. However, if they have no news, it’s now your job to find something post-worthy. I often find myself on Google News – browsing for relatable news articles. You have to be careful, however, as you have to be sure to avoid articles that take political sides, may offend people or mention competitors. You often have to reread multiple times to be sure. In the end, no matter how hard you look, sometimes it seems like there’s not a single news article that has anything to do with your client. So, next, you’re looking to Retweet another account – and that means the search begins again.
Imagine that process 25 times, two to four times a day and one might realize how it becomes a job!