Also when working for a station I have learned that it is also important to maintain a certain look. This is not to say you can’t change it up a little but, not a dramatic change. For example a blonde changing her hair red or a man with a clean cut who tries to grow out hair. Most people watch you because of your look, your dramatic change might lose your viewers. It also makes it seem as if the station is more concern with fashion then news. Always remember you are a news anchor that wants to be taken seriously. Image is very important in news because it’s your first impression! Make your look so classy and presentable that they have no choice to be curious to hear what you have to say!
In my next topic I would like to point out the importance of looks! Many students become so concern with writing that they don’t think about the importance of having the right professional look. When one wants to become a reporter or news anchor one must have a look that is appealing to viewers. When applying to jobs most stations look at how you look. At an interview you should never show up over or under dress. You should dress to impress because no one wants the face of their station to look sloppy. Men must be clean cut wearing nice suits or collar shirts and khakis but I suggest wearing a suit for your first time meeting. Women should wear a nice dress, descent high heels and just enough make up. When I think of outfits I think of something appealing to viewers but nothing that will distract me or the viewer’s especially with accessories. Jewelry is a big concern because it can cause a major distraction in many ways, the smaller the jewelry the better.
Also when working for a station I have learned that it is also important to maintain a certain look. This is not to say you can’t change it up a little but, not a dramatic change. For example a blonde changing her hair red or a man with a clean cut who tries to grow out hair. Most people watch you because of your look, your dramatic change might lose your viewers. It also makes it seem as if the station is more concern with fashion then news. Always remember you are a news anchor that wants to be taken seriously. Image is very important in news because it’s your first impression! Make your look so classy and presentable that they have no choice to be curious to hear what you have to say!
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One of my main responsibilities at CASA has been updating their social media platforms, which are currently Facebook and Twitter. At first I felt like this would be an easy task, but after a few weeks of trying to come up with clever, relevant things to say that still coincide with CASA’s brand and values, I’ve found that social media promotion can be a lot more difficult than I realized.
One of my struggles is that all the cases CASA handles are confidential and therefore cannot be discussed or mentioned on our Facebook page. For example, if CASA has a successful case in court that allows a child to be reunited with their parents or a family member, we cannot share about this successful case. Additionally, the amount of pictures we are able to share are very limited, which causes a struggle in a social media platform that depends on photos to be successful. Because of these struggles, it is hard to keep our social media followers updated on what we are currently doing at CASA and get them involved. I know that a successful social media page engages followers and draws them in for more, but this is something I’m greatly struggling with. This week at Hunter Fan, I have finished laying down the voice over for the first video that I have been working on. I also picked out music to play softly over the video. The graphic that I picked out is a motion green page that I picked from Video Blocks website. I put the Hunter Fan logo on top of the green page and added what kind of fan was being installed in the video. It is about six minutes long. I had to look through the owner’s manual to make sure I made each clip the same order as it is in the owner’s manual, that way it will be better viewing for the customer to install the fan. After I finished with the graphics, steps, and music to this video I exported it to windows media and saved it to the marketing department shared files. After Amy Doss looks the video over for any errors or changes, it will then be uploaded to Hunter Fan’s website and YouTube channel; I am now waiting to hear back from her. Towards the end of the week, we started back installing the first fan since I have been hear but it will be the second editing video I will make. We ended last week with installing the motor. We went by with what the owner’s manual said so we could stay on track. I finished videoing the installation and uploaded all of the footage to the Adobe Software. I will be ready to edit this video by next week and we will start another installation of changing out a globe light to a three-light kit to this same fan.
This week at Sports56 my mentor, John Hardin asked the other interns and myself to book this week’s guests for the show. He told us what type of guests he wanted, but did not give us any names or contact information. He left everything up to us.
Since the NBA draft was this week, I thought it was a good idea to try to book an NBA analyst. I aimed high and tried to book an NBA analyst for ESPN. I contacted ESPN’s media email hoping to get someone, but with low expectations. This was the first time I tried anything like this, so I did not expect much. Within a couple of hours, they responded and gave me three potential guests to use. I sent them our schedule and we were able to schedule Amin Elhassan to discuss the draft. This was by far my favorite task at the internship. Not only do I feel like I can continue to help bring in great guests for the show, but now my mentor trusts that I can help them in this aspect. These small tasks and opportunities will help me learn how to do this on a consistent level, if I am ever the lead producer at a radio station. It also is great practice in tracking down sources for writing too. Overall I really enjoyed this aspect of radio. Although you have graduated and received your degree in Public Relations, you don’t know what’s next. In college instead of researching for your biology project, you were researching the hottest venues around town to throw your next party. What now? Seems to me like you’re ready for a job as an event coordinator. Event coordinators, also known as special event planners are responsible for coordinating events, including planning menus, booking musicians, putting up decorations, ordering flowers, hiring bartenders, and ensuring the event runs smoothly. Basically stuff that you have already been preparing for in college only now you can get paid for doing so. There is a long list of possible duties of an event planner so you will never be bored. That list includes tasks such as developing and overseeing fundraising events; negotiating and securing event space; coordinating and monitoring event timelines and ensuring deadlines are met…the list goes on and on.
Besides throwing great parties for your sorority, a good way to prepare yourself and get real world experience of event planning while still in college is to get involved on your campus. Get involved with a known organization on campus and help out with the fundraising and/or event planning committee. Another great way would be to get an internship with event planning in your city. Once you receive experience at your university, you can then start building a personal portfolio of your work. You never wanted a cubical desk job, and event-planning is an exciting fast-paced business that is just for you. Another great attribute is of course the pay, according to the U.S. Bureau of Labor Statistics records from May 2012, the 70,480 event planners employed throughout the United States earn an annual average event planner salary of $49,830, which is equivalent to a mean hourly wage of $23.96. Not bad at all. My tour of St. Jude Children’s Research Hospital
As I mentioned in a previous blog entry, one of my favorite things about my first few days at St. Jude’s/ALSAC was the tour that was given to me of the hospital. In this blog post I will go more in depth about the tour and how it helped motivate me as an intern. We began the tour by learning some of the history of the hospital and its founder, Danny Thomas. Before this moment I honestly didn’t know much about Danny Thomas but all of that changed in a matter of moments. I quickly learned he was a successful entertainer in his day, and that while he was struggling to find success he made a prayer that if he became famous he would make a shrine to St. Jude. Eventually his prayers were answered, and he kept his promise by making the hospital. After the brief history, we toured some of the waiting rooms for patients and families. That day there were many girls running around the halls trying on long formal dresses for a St. Jude prom event they were putting on later that day. It was great to see kids were still able to experience being a kid despite the tough illnesses they were facing. We were showed hallways that had beautiful, colorful murals all over them. I found out that any hall that children would walk down had bright artwork to inspire hope within them. After that my group was shown the Chili’s Care Center where tons of groundbreaking medical equipment is housed to treat children. My tour of the facilities was exactly what I needed to begin my work at ALSAC. I was able to witness firsthand how my work would help effect the fundraising for the hospital and therefore the children. I hope that every intern that works for a philanthropic cause is able to experience a life changing tour like I was. Interviewing can be one of the most intimidating things to deal with. But sadly without learning to interview well, you cannot achieve your dream internships or jobs. This week for my blog post I have decided to give 5 interviewing tips to prepare future #journointerns for success.
1. Do you research on the company beforehand – It is impressive to most potential managers when you come into the interview already knowing information about the company. Familiarize yourself with the website and any sections pertaining to your specific department. 2. It is better to overdress than be underdressed – It can sometimes be difficult to tell exactly what type of clothing most people are looking for when it comes to interviews. Some companies can be strictly business attire while others are more laid back. In my experience it is always better to show up dressed in business attire rather than jeans and t-shirt because it shows a future employer that you are serious about the job. 3. Realize that an interview is not the end of the world – One of the biggest things to understand is that one interview is not going to make or break you as a person. Try not to be overly nervous when being asked questions. The people who interview you were once in your position and completely understand how you feel. 4. Always come prepared with questions – Questions show that you are very interested in the company and did your research beforehand. Try and think of thoughtful questions pertaining to your job/intern descriptions and things you may be working on if hired. 5. Don’t underestimate your contacts – Despite what you may think people are willing to help you make connections within a company. At one internship, I was able to receive a recommendation from a friend of my father. You truly don’t know if you don’t ask someone so it never hurts. Even though I do a lot of things that have to do with my PR degree at CASA (social media, design, events), a lot of my responsibilities at CASA have been unique to the CASA cause and organization. For example, I go to children’s court with my supervisor on Tuesdays, I have typed up and read notes on various home studies that CASA volunteers have done, and I have interviewed potential CASA volunteers to see if they would be a good fit for CASA. Though at first I didn’t think I would like that part of my internship, I love it. It’s nice knowing that the work I am doing will help a child and further a cause that I believe in. I also enjoy the responsibility I get at CASA – for once, I am the one interviewing other people instead of getting interviewed – this is a nice feeling.
However, I could also see how working at CASA could be an emotionally draining job. There are a lot of depressing and sad cases that CASA sees in court as well as tries to take on, and these cases do not always end the way that CASA representatives hope for. I feel as though I am getting a good look at the pros and cons of working for a nonprofit. According to education.yahoo.net a public relations/ marketing specialist is ranked number two on the list for fun gigs. Becoming a PR specialist is a great way to socialize and connect with people all over the world. Although there are no standard educational requirements for working as a public relations specialist, employers prefer to hire candidates who have college degrees and some experience. Also since this occupation is on this rise and is expected for increases from now until 2018, it is highly recommended for candidates to have real world experiences through internships. Many who enter this field have majored in public relations, marketing, journalism and communications. People who enter this field are also creative, outgoing, have the ability to communicate and are self-confident. This is a perfect job for someone who is hip on what’s new and exciting and who just simply loves to interact with others.
Although it plays a huge role, socializing is not the only thing listed on PR specialists’ job description. Some of the tasks of a Public Relations specialist include: preparing press releases, planning special events, damage control and speaking to the press. In return, the average salary of a PR specialist is $51,280.00. Being a Public Relations specialist, you may never have a boring desk job ever again. Although many specialists do work from desks, they are also busy giving speeches to the public and traveling around the world. These are all definite reasons why this gig made it on the fun list! This week at Hunter Fan, I started filming the first fan installation. At the first part of the week, I had to go to Lowe’s and get lights to shine into the room for better picture quality for the video. I set one of the three lights on a ladder, the next one on a stool, and the last on the floor in the back of the filming room. The way the lights are angled removes the shadows on the ceiling for better viewing of the fan. As I finished setting the room up with correcting the angels of the lights and the height of the tripod for the camera, it was time to film. We started out by laying all of the tools out on a table that the customer needs for installing this fan. I panned the camera across the tools to add a more unique view. After this first shot, Ben Stout, installer of the fan, started installing the ceiling bracket. I would zoom the camera in to just show his hands installing the bracket. Next, he installed the grommets on the blades, which protects the screws from scratching the blades. There are three grommets to each of the five blades of the fan. I only shot the first blade to make the video shorter for the viewer. He then started to install the motor but we did not have enough time during that day. At the end of the week, I finished editing the first video that I started on. Ben Stout and I went down to the lab to do the voice over for it in the sound room, which is also a room to test the noises of the fans. We finished the voice over for the video and next week I will lay it down over the video in the Adobe Software. We will then try to finish up the installation of the fan that we started this week.
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Erin Willis, Ph.D.Assistant Professor at the University of Memphis. Loves news. Loves food. Loves Pugs. And now, loves Memphis basketball. Go Tigers, Gooooo! Archives
April 2015
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