One of my main responsibilities at CASA has been updating their social media platforms, which are currently Facebook and Twitter. At first I felt like this would be an easy task, but after a few weeks of trying to come up with clever, relevant things to say that still coincide with CASA’s brand and values, I’ve found that social media promotion can be a lot more difficult than I realized.
One of my struggles is that all the cases CASA handles are confidential and therefore cannot be discussed or mentioned on our Facebook page. For example, if CASA has a successful case in court that allows a child to be reunited with their parents or a family member, we cannot share about this successful case. Additionally, the amount of pictures we are able to share are very limited, which causes a struggle in a social media platform that depends on photos to be successful. Because of these struggles, it is hard to keep our social media followers updated on what we are currently doing at CASA and get them involved. I know that a successful social media page engages followers and draws them in for more, but this is something I’m greatly struggling with.
One of my struggles is that all the cases CASA handles are confidential and therefore cannot be discussed or mentioned on our Facebook page. For example, if CASA has a successful case in court that allows a child to be reunited with their parents or a family member, we cannot share about this successful case. Additionally, the amount of pictures we are able to share are very limited, which causes a struggle in a social media platform that depends on photos to be successful. Because of these struggles, it is hard to keep our social media followers updated on what we are currently doing at CASA and get them involved. I know that a successful social media page engages followers and draws them in for more, but this is something I’m greatly struggling with.